中国企业跨国经营:问题、特点与措施

Problems ,Characteristics and Measures in the Management of Chinese Transnational Corporation

分析我国跨国公司目前的发展现状和特点 ,结合知识经济条件下对外贸易发展的新态势 ,我国企业跨国经营应按行业进行优化组合 ,重视目标市场的分析 ,建立先进科学的现代管理机制 ,创建高效快捷、反应灵活的信息网络 ,业务发展要内外相济、注重做好人才基本建设。

Starting with an analysis of the present situation and charcteristics of chinese transnational corporations in the light of the new characteristics of the development of foreign trade under the condition of knowledge economy,this paper suggests some specific measures of the management of chinese transnational corporations