模糊综合评判在包装装潢设计方案中的应用

The Application of Multifactorial Comprehensive Evaluation to The Desings For Packaging Decoration

根据模糊数学的基本原理，针对包装装潢设计方案评价中存在的模糊性，建立了一种可以综合评判包装装演质量的模糊综合评判的通用方法，从而可以帮助决策者在不同的设计方案中选择一种最佳的方案。文中还讨论了即使只有一种设计方案，同样可以采用该方法对其进行评价，并可以指出该方案在某一方面所存在的不足，有利于设计者重新进行修改方案，使包装装潢设计更有利于产品的销售。

A generalized method for evaluation comprehensively the qualities of packaging decoration is established according to the foundmental of fuzzy mathematics. It can help policy makers to choose the best among several design schemes. It is also discussed that the method can be used to evaluate one design scheme, and the proposed. This methods contributes to a designer revisiving again his design, and makes decorating design promate the sale of products.