青年旅舍在中国的市场机会浅析

The Market Opportunities for the Youth Hotel in China

青年旅舍在西方国家经过 80多年的发展 ,已经成为拥有 45 0 0家成员旅舍的世界上最大的旅游住宿连锁组织之一。作为一种“安全、经济、卫生、隐私”的新型旅舍 ,它在中国有多大的市场机会 ,应该如何发展 ?通过对我国旅游住宿市场供需两方面的分析 ,研究青年旅舍在中国的市场机会 ,并探讨中国发展青年旅舍的方式。

After more than eighty years of development in western countries, youth hotel has become one of the largest lodging chains in the world, with 4500 members. As a new type of hotel, charactered with “secure, economical, hygienic, private”, youth hotel should have its own market share in China. But how big will it be? How should the hotels be developed? This article discusses the market opportunities for youth hotel, through analysis of the supply-demand situation of lodging market in China. Furthermore, this article discusses the possible ways of developing youth hotel in China.