网络媒体的启示与传统学术期刊的理念更新

Inspiration from internet and the concept renovation of traditional academic periodicals

随着因特网和通讯技术的发展，网络多媒 体服务已成为现实，21世纪，网络媒体将会深入人们生活的各个领域，网络媒体不仅在编辑 方式上对传统媒体有重大突破，而且在思维方式上也同样给传统媒体编辑理念带来巨大变化 。网络具有渗透性、开放性、交互性、即时性的显著特征，这一新媒体与传统媒体之间虽有 差异，但可以相互补充，叠加发展，在网络经济环境下，学术期刊应更新观念，形成一种开 放经营、主动创造、快速调整的编辑理念。

With the development of the Internet and its web pag e technologies, the multimedia service of the web has become a reality. In the 2 1st century, web media will be penetrating into all the fields of daily life. Th ere will be important breakthroughs in the edition of the traditional periodical s. It will also bring about great changes in the ways of thinking in the field o f traditional media for the edition. Internet has characteristics of penetration , publicity, interaction and simultaneity. Though there are some difference betw een the old media and the new one, they can certainly be supplement to each othe r. Under the circumstances of the internet economy, the academic periodicals sho uld be renovated to a new concept: publicity, active creativity, and flexible adjustment.