和谐与平衡——现代营销的哲学思考

Some Philosophical Reflections on Modern Marketing

从哲学的角度来看 ,营销不仅仅是一种方法和手段 ,而是一种理念 ,一种企业对其经营客观环境梳理以致适应的主客关系在意义上的反映。它作为一种理念在我国存在着深厚的文化基础和强劲的生命力。

From the angle of philosophy, marketing is not only a kind of means, but also a kind of concept. It reflects an enterprise's efforts to straighten out both the subjective and objective relationships in its operation environment. This concept is deeply rooted in China's profound cultural soil and thus it is full of vigor and vitality.