论企业实力与企业形象的关系

The Relationship Between Corporate Strength and Corporate Image

企业实力是企业综合素质的反映 ,企业形象是公众 (主要是用户 )对企业的整体印象和评价。企业实力与企业形象既相互区别又相互联系 ,二者的有机整合即为品牌。企业实力与企业形象的辩证关系表现为互含关系、生克关系、久暂关系和虚实关系四种。

Concerning the importance of corporate strength and corporate image, which one is more fundamental? this is a long\|debated question. In this paper, from the historical height, through a close investigation on the relationship between the two elements ,and an understanding of the logic progress of the relationship,the authors are attempting to prove that it is an inevitable trend in the modern business world that the success of a corporate lies on its proper image.