摘要
90年代中期以来,成都报业发展迅猛,相互间的竞争达到了空前激烈乃至惨烈的程度,备受国人关注。但学术界对其探讨还十分粗略,尤其缺乏实证性研究。本文采用实证研究的方法,从最近两年颇有代表性的五家成都报纸抽取足够的样本进行对比分析,以便具体把握成都报业竞争现状,分析存在的问题,探讨相应的对策。
The development of newspaper industry in Chengdu is very rapid and the competition between newspapers is extremely sharp, which bring people's attention. But the exploration of academic circles is still superficial ,especially short of positivism research . The article adopts the approach of positivism to contrast and analyzes the samples of newspapers which is typical of market oriented newspapers in Chengdu. It is aimed to grasp the status quo of the competition of newspapers, to analyze the problems and seek the countermeasures.
出处
《西南民族学院学报(哲学社会科学版)》
北大核心
2001年第4期133-140,共8页
Journal of Southwest University for Nationalities(Philosophy and Social Sciences)