以产品创新谋求生存和发展:一个成功的案例

To Seek Survival and Development Through Product Innovation: A Successful Case

分析和总结了一个成功的案例。面对日益激烈的市场竞争 ,YJ公司从制定产品创新战略、改革新产品开发方式、强化营销创新、提高技术创新水平和建立新型企业文化等方面入手 ,发挥各种影响产品创新的技术和管理因素的集成与协调作用 。

A successful case is analyzed and summarized. In front of the keen competitive market, YJ company uses a series of effective measures to enhance competition abilities, including the strategy of production innovation, the reform of development mode of new products, the strengthening of marketing innovation, the improvement of technical innovation, and the establishment of new enterprise culture, all of which contribut to the coordinative integration of various technology and management factors.