石油化工企业电子商务

E-Business Activities of Petro-Chemical Enterprises

石油化工行业具有规模大、全球化程度高、产品种类多、范围广、销售和采购链很长以及供应商和消费者众多等特点,这些特点使其成为很适宜开展电子商务的行业。国外石化行业的电子商务已经历了三个发展阶段:1)建立网站、发布信息、展示企业形象和产品;2)第三方网站公司开拓石油化工电子商务:3)石化企业超越电子贸易而向电子业务方向迈进。目前中国石化企业互联网普及率尚不高,在营销环节尤其薄弱;各种电子商务网站功能相近,模式单一;一些人在思想上对电子商务存在着疑虑和抵触。对此应切实加强领导,建立一套适合营销人员操作的“傻瓜型”应用系统,健全石化领域电子商务的法规和系统标准,确保网络交易的安全,以促进我国石化行业的电子商务的健康发展。

The petrochemical industry has several dis tinct features including scale, globalization, product diversity, and substantial sales chains with a variety of suppliers and consumers. These features make the industry conducive to utilizing the strengths of e-business. The e-businesses of foreign petrochemical concerns have passed through three phases: 1) development of websites to display information and products, 2) 'dot.com' companies' implementation of petrochemical c-business websites, and 3) realization of e-commerce to e-business. Presently, the popularity of the internet at Chinese petrochemical enterprises remains low, particularly regarding the potential for sales. Generally, e-business websites tend to be similar with a bland model. At the same time, many individuals simply have not approached the possibilities of e-business. To meet these obstacles, it is necessary to strengthen leadership of e-business ventures, establish computer applications for quick and efficient use, complete regulatory and system standards for petrochemical e-business ventures, and ensure trade safety with the internet.