少数民族地区人文旅游产业的营销问题

The Management and Marketings of Cultural Travel Industry in Minority Areas

少数民族地区人文旅游产业有其独特性 ,在营销民族人文旅游这一产业商品时应采取相应的对策。本文认为要使民族地区旅游产业的营销获得成功 ,除要运用各种营销技巧参与市场竞争外 ,还必须及时推出民族人文旅游产业的营销宣传计划 ;要凭借民族人文旅游形象的树立去实现游客的分流 ,以奠定民族人文旅游产业成长的基础 ;要有效地利用已有的游客为民族人文旅游商品作宣传 ,以扩大民族人文旅游产业管销的覆盖面 ,以及要尽早地规范其旅游市场 ,确保民族人文旅游营销的顺利进行。

There?are?particularities?in?Cultural?Travel?Industry?in?Minority?Areas?and?we?should?take?relevant?policies?in?its?management?and?marketings.?In?order?to?manage?the?travel?industry?successfully?in?minority?areas,?we?have?not?only?to?take?part?in?the?market?competition,?but?also?to?present?plan?of?enhancing?and?creating?images?of?cultural?travel?industry?of?minority?so?as?to?build?up?a?solid?foundation?for?the?future?development.