反淡化法的新发展——从驰名商标反淡化到商誉反淡化

New Development of Antidilution Law： Antidilution from Well-known Trademark to Goodwill

反淡化所依据的理论基础是商誉价值，反淡化作为驰名商标保 护的特殊法律措施 已被人们所关注。从驰名商标的反淡化到商誉的反淡化，这是淡化理论的重大发展。商誉淡 化的法律措施扩展了反淡化保护的领域和范围。我国立法与实践在商誉反淡化保护方面尚有 一定差距，应加强探讨和研究，以期完善立法，维护公平竞争。

The theory of antidilution relies on the value of goodwill. As a method of special protection for well-known trademark, antidiluti on has been noticed. Antidilution from well-known trademark to goodwill is a gre at development of the theory of antidilution. Methods about antidilution of good will expand the field and scope of the theory of antidilution. There is some ina dequacy of protection of goodwill with respect to legislation and law enforcemen t in our country. We should study more to perfect legislation, maintain fair com petition.