浅议教育类期刊编辑的市场意识

A Discussion on Editorial Marketing Consciousness in the Educational Maga Zine

目前，教育类期刊市场面临着历史性的发展机遇，同时市场的竞争也日益激烈，要 求编辑树立市场意识，从编辑的角度参与期刊的市场竞争。教育类期刊编辑的市场意识主要 包括读者意识、竞争意识、创新意识、经营意识和法律意识。

Now, the market of educational magazine are facing with the encounter of historical development, at the same time , the marketable competition are bec oming more and more drastic. It demands that editors should have marketing consc iousness and participate in marketable competition as an editor. The editorial m arketing consciousness in the educational magazine includes: reader's consciousn ess, competitive consciousness, innovative consciousness, running consciousness and legal consciousness.