中小硬质合金厂的营销策略研究

A Study on the Management Strategy in Little-Middle Scale Worksof Cemented Carbide

提出目标市场选择的五项原则和目标市场策略 ,建立价格模型 ,并在此基础上提出了以企业所属销售中心为支撑点的销售网络和以人员销售为主的促销策略。

The paper proposes five principles of market selection and market strategy, and set up a price model.At the same time,put forward a trade promotion strategy combining trade net of enterprises' sale centre with sales persons.