9[3]Haeckel,Stephan H.Adaptive Enterprise:Creating and Leading Sense-and-Respond 0rganization[M].Boston:Harvard Business School Press,1999.
10[4]Bernard Cova and Veronique Cova.Tribal Marketing:The Tribalisation of Society and its Impact on the Conduct of Marketing[J].Special Issue of the Marketing Journal,2002,(36):595-620.
