中国电子商务运作中的伦理障碍及其对策

Ethical Hindrances and Their Countermeasures in E-business Operations in China

电子商务是当前中国大陆方兴未艾的商业活动 ,很多企业都跃跃欲试 .虽然这一新经济状态下的商业形态有着光明的前景 ,但也面临着许多问题 .技术上的问题尚容易解决 ,而电子商务运作中的伦理障碍则更为严重 .据此 ,指出了表现在电子商务运作各环节中的 4点伦理障碍 ,并提出了

The passion for E business is still ascending in the mainland of China. Many enterprises are eager to have a try. Although this commercial style has a promising future under the new economic pattern, it also has to face a lot of problems. The paper points out that technical problems are easy to be solved, but those ethical ones are much more serious. The paper demonstrates four ethical hindrances in E commercial operations, and also suggests three countermeasures.