广播与网络互动——谈网络时代的广播广告

Redio broadcasting and network

广播是最能与我国国情相适应的大众媒体 ,广播广告魅力仍然存在 ,但在网络迅速发展的今天 ,传统的传播方式受到前所未有的挑战。而充分利用因特网的优势 ,积极与网络合作是广播媒体必须重视的问题。如果两者相互作用 ,将使双方得到极好的发展机会 ,实现网络与广播双赢。

Radio broadcasting is the mass media adapted to the situation of our country.Radio advertisement is still fascinating.But with the network rapidly developing today,the conventional way of communication faces the great challenge.So it's a question that the conventional mass media must pay attention to how to use the advantage of internet sufficiently and how to make co_operation actively.If the radio and the network are made full co_operation,they'll obtain both the great chance to develop and benefit mutually.