知识经济时代CIS战略新发展

New Development of CIS Strategy in the Age of Knowledge Economy

本文主要论述了在知识经济时代CIS战略的新的发展方向，即利用先进的信息技术和网络技术建立数字化企业形象。阐述了在知识经济时代实施形象战略的重要性，着重介绍了何为数字化企业形象，以及通过对国外优秀企业站点的举例分析，提出了我国企业应充分利用互联网构建自己的网络识别系统，以展现优秀的企业形象。

：This paper is mainly concerned about the new development tendency of CIS Strategy set up digitalization enterprise image by means of advanced information and network technology． It studies the importance of enforcing image strategy in the age of knowledge economy and introduces the definition of the digitalization enterprise image and analyzes and examplifies the outstanding network spots of enterprises abroad． It suggests that enterprises in our country make plenty use of internet to set up our own network identification system to show their outstanding enterprise images．