电力市场服务营销战略探析

Service Marketing Strategy of Electricity

通过对电力商品的特殊性分析,把电力商品界定为一种“服务",并以此为基础,展开对电力市场服务营销战略的研究,最后提出一种电力企业服务营销战略可行的解决方案——网上电力客户服务中心.

Through the analysis of particularities of electricity, this paper regards the electricity as a kind of 'service', and then talks about the feasibility of the service marketing strategy of electricity on this theory basis. At last, the paper puts forward a practical solution scheme of the strategy — the internet call center of electricity.