基于数据仓库的广告决策支持系统研究

AD Decision Support System on Data Warehouse

从分析广告运作决策中关键的问题入手 ,设计了基于数据仓库的电视广告决策支持系统的总体结构和组成 ,描述了其基本功能 ,对广告决策支持系统的运行进行了探讨 .

By analyzing key factor of advertisement, this paper designs a general framework and composition, describes basic functions of AD Decision Support System on Data Warehouse and probes into its program mechanism.