摘要
分析了拖拉机制造企业所处的市场类型,对企业的价格和产量决策、产品差异化竞争、广告竞争与广告决策、以及是否应该合作等行为进行了分析,为拖拉机制造企业的发展提出了有益的启示。
Market classifications for tractor manufacturers are analysed. Also analysed are the firms behaviors such as pricing and production policy, competition for product distinction,competition in product advertising and advertising policy as well as cooperation decision. This has put forward some useful revelations for the future development of tractor manufacturers in China.