竹藤制品市场研究与对策

Study and Countermeasure about Bamboo and Rattan Product Market

本文采用问卷调查的方法 ,在全国范围内对竹藤制品的消费者市场进行了研究 ,并根据消费者的性别、年龄、受教育程度、收入、所处地区经济繁荣程度和是否处于产竹大省等变量对消费者进行了分类 ,通过分析不同的消费者对竹藤制品的态度 ,从而获知竹藤制品在市场竞争中所具有的优势、劣势。结合调查分析结果 。

This paper study domestic bamboo and rattan product market by ways of sampling,then analyze how the external and internal factors affect consumer behavior (the factors include sex,age,education,income,the zone's economics case where consumer live and if the zone gas abound bamboo and rattan resource.).Finally,this paper give some suggestion about how bamboo and rattan product improve it's competitive power.