试论农副土特产品的品牌战略

On the Strategy of Brand of local Special Products of Agriculture and Sideline Occupation

农副土特产品创牌的战略要点有 :以高质量成就名牌 ;定点生产 ;进行商标注册 ;培养农民的创牌意识 ,使农副土特产品从品牌走向名牌。

The main points of strategy concerning founding a brand of local special products of agriculture and sideline occupations are; To produce famous brand by high quality Pinpoint production;Conduct trademark register;Foster the ideology of founding a brand of farmers;Makes the local special produets of agriculture and sideline occupation from brand go toward famous brand.