企业商标保护

On the Protection of Trademark of Enterprise

商标是企业综合素质的标志。随着市场经济的发展 ,商标对于企业越来越重要。本文从商标注册、企业内部商标管理及打假防伪等方面分析了商标保护的策略 ,提出了企业商标保护的一些操作性很强的思路 ,进而形成一个全方位的商标保护体系。

Trademark is the indication of the synthetic quality of enterprise.Along with the development of market economy,trademark becomes more and more important for enterprise.In this article the author analysed the strategy of the protection of trademark from register of trademark internal management of trademark of enterprise and fight against the commodities of imitations and prevent forged and bad commodities.Put forward some train of thought of the protection of trademark of enterprise,further forms a over all protection system of trademark.