肇庆市的旅游吸引与旅游形象建设

Tourism Attractions and Tourism Images in Zhaoqin City of Guangdong Province

分析了肇庆的旅游区位优势及其丰富的旅游资源 ,指出了广东南线深圳、珠海旅游吸引的强化及其对肇庆旅游客源的明显分流作用使肇庆旅游业发展受到强有力的挑战 ,认为肇庆应从旅游区位、旅游资源、旅游项目方面构造更高层次的旅游吸引 ,树立新的旅游形象 。

With the tourist development in the southern part of Guangdong province, such as in Shenzhen and Zhuhai, its share of tourism of Guangdong province is increasing. The development of tourism in Zhaoqin is facing severe challenge. The author thinks that Zhaoqin should set a higher standard and better image to attract tourists from tourist location ,tourist resources and tourist items and make it the pillar industry.