鄂州旅游资源与市场分析

Resources and Market Analysis of Ezhou Tourism

鄂州旅游资源具有独特的自然景光和人文景观的优势和整体和谐性、历史文化性的特点；在旅游交通、接特能力、旅游购物和景点建设新方面已具备一定优势，也存在诸多发展的制约因素；对鄂州旅游市场的供求双方的现状进行结构性量化分析，提出特续发展战略。

Ezhou tourist resources have the overall harmony and the characteristic of historical culture and advantages of peculiar natural scenes and cultural scenes. It has advantages in tourist traffic, ability of containing, tourist shopping and scenes construction, meanwhile, it has also shortages. After analyzing the situation of Ezhou tourist market, the thesis puts forward sustained development strategy.