价格大战的深层机理探析

Deep Mechanism of Price Competition

对目前我国市场上出现的价格大战现象要从不同角度进行剖析 ,价格竞争是市场竞争的永恒主题 ,企业在进行价格竞争时应同非价格竞争策略结合起来 ,并应不断提高企业的自身素质的论断 ,无疑会对开展价格大战的中国企业以启迪。

This article analyses the phenomenon of price competition in market from various angles.Market competition is after all price competition.When prices are competed in enterprise,tactics of nonprice competition and improvement of puality should be taken into consideration.