摘要
当今世界的竞争是名牌的竞争。名牌对企业的发展至关重要。企业应树立创名牌的意识，实施名牌战略，力创名牌产品和名牌企业。
Competition in the world today is the competition among famous brands. A famous brand is of vital importance to an enterprise. The enterprise should breed the consciousness of creating famous brands, implement the famous brand strategy, make efforts to create famous products and to develop into a famous enterprise, in order to improve its own competitive capacity. \ \
