摘要
广告作为一种大众文化 ,在我国现代化进程中的影响越益增强。从我国的特殊国情出发 ,借鉴西方广告文化和继承发展我国优秀传统文化 ,创建有中国特色的广告文化 ,这是崭新时代对广告的期望与呼唤 ,也是有益于经济发展和建设精神文明的一项重要课题。
Advertisement is a kind of mass cultures,which influences greater and greater on the progress of China's modernization.From th e special national state of our country,we should learn western advertisement cu lture and develop Chinese good traditional culture,and also set up advertisement in Chinese style,which is important to promote the economical development and c ultured civilization setting-up in China.
出处
《武汉大学学报（人文科学版）》
CSSCI
2001年第3期371-375,共5页
Wuhan University Journal (Humanity Sciences)
