海南旅游业的定位及走向

The Placement and Orientation of Hainan Tourism

使用数量分析的方法 ,针对海南旅游业在过去 10年发展中所存在的问题 ,从资源、市场、产品和促销形象四个方面对其开发思路和趋向做出了重新定位——生态示范性休闲度假地 。

By means of quantitative analysis and on the basis of analyzing the problems in the past 10 years in Hainan′s tourism, this article orientates the tendency of development of Haiman′s tourism again — the ecologically demonstrative resorts,from the aspects of resources, markets, products and the promotional image, so as to realize the sustainable development of toruism in Hainan province.