名牌竞争战略初探

Research of Brand Competition Strategy

未来的营销主要是品牌的竞争。优秀的品牌具有识别、保护、促销等功能，中国企业必须实施名牌竞争战略，才能适应市场变化，有效抵御外国名牌的入侵。实施名牌竞争战略，塑造中国名牌是一项综合性系统工程。

The marketing in future will be decided by the competition of brand.The good brand have some important use in competition. As China had entered in market of the buyer and China will soon enter WTO, it is extremely important for our firms to set up and Carry out the brand strategy in time to suit the change of situation. It is a systematic engineering engineeringe project that need close cooperation among and support from our finns.government.media as well as consumers so that chinese bland can be wen developed and become more competitive in the market competition.