试论北京周边森林公园的市场营销策略

Discussion on marketing strategies of the forest parks around Beijing.

该文根据对北京周边森林旅游及其市场营销现状的调查分析 ,结合森林旅游的特点 ,提出了北京森林旅游市场营销的策略 .其中包括加强专业人员的引进和培训、提高森林旅游产品的质量、注重营销的特色性、做好联合营销、利用网络促销。

In this paper ,in light of the marketing analyses and the present situation of the forest parks around Beijing ,combining the characterstics of forestry tourism ,some marketing strategies are raised ,such as enhancing professional person's training and recruiting, improving the product quality of forestry tourism, paying attention to special marketing,being good at united marketing, and developing network marketing,etc.