试论产品质量的价值规律与社会效应

On Rules of the Quality of Products and It's Social Effect

从行为学角度,通过模量方式用定性、定量相结合的方法对所提出的产品质量多种价值概念、价值特征与多种社会效应概念作了较为细致、深入的分析,得出质量是企业生存的“长效因子”,是竞争的根本因素、内在因素,也是非灵敏因素。因此,作为管理者在抓灵敏因素如广告促销之类市场营销因子的同时,切不可忽略根本性的“内在因素”。

This article, judging from ethology and using a method of combining quantity determination and quality determination, deeply analyses the multi-value concepts, the value characters and the social effect concepts of the quality of the mentioned products, and, after all, the retically comes to a seemly 'simple conclusion: quality is the 'long-acting factor' for an enterprise's life, the essential and internal factor in competition, and a non-sensitive factor. Therefore, a manager, paying attention to the sensitive factors, such as advertisement-purchase stimulation factor, can never ignore this most important ' internal factor' .