摘要
现代饭店的关系营销以４Ｃ为理念基础，致力于发展与公众的长期稳定的良好关系，高度重视优质服务的承诺和顾客的口碑效应，并积极运用现代化信息技术，提高顾客的满意度和忠诚度，从而使企业的营销目标在与各方面的协调关系中得到实现。
The relation marketing of modern hotel is to use 4C as ideological basis; devote to developing a long-term, stable, good relationship with the public; take the promise of high-quality service and public praise of the customers seriously; utilize actively modern informational technology and improve satisfactory and faithful extent of customers, so that the enterprises can realize the marketing targets in coordinating various relations.
出处
《扬州大学烹饪学报》
2001年第2期52-56,共5页
Cuisine Journal of Yangzhou University
