关于高等学校形象的思考

Reflections on the Image of Institutes of Higher Learning

塑造良好的高等学校形象是教育和社会发展的必然要求。高等学校的形象必然影响这个学校能否在激烈的市场竞争中获得有利的地位并实现可持续发展。高等学校形象具有形成的历史性、评价的社会性、影响的深远性等特点。影响高等学校形象的因素是复杂的，既有社会历史的因素，也有高等学校内在的诸多因素，应该从多视角出发对高等学校的形象给予判定。本文初步分析了影响高等学校形象的内在因素，并在此基础上提出了塑造高等学校形象应采取的主要措施。

It is a must for the education and the social development to mould a good image of the institute of higher learning. The image of the institute of higher learning will affect the fact that whether the institute of higher learning can gain its favorable position and the realization of sustainable development in the sharp competition of market economy. The image of the institute of higher learning is characterized by the history of formation, the sociality of appraising and the far-reaching of influence, and so on. The factors ic affect the image of the institute of higher learning are complicated, which result from social history and from the institute of higher learning itself. Therefore. we should judge the image of the institute of higher learning from different angles. This paper makes a preliminary analysis of the inner factor to affect the image of the institute of higher learning. on the basis of which the main measures should be taken to mould the image of the institute of higher learning.