我国报业面临新一轮结构调整

A New Structural Adjustment of Our Press

随着社会主义市场经济体制的建立 ,我国报业正逐步走向激烈竞争和瞬息万变的市场 ,成为市场环境中生存发展的有机体。因此 ,分析报业的环境因素 ,根据其变化制定新的策略 ,才能获得生存的基础 ,并在激烈的竞争中应对挑战 ,抓住机遇 。

The article provides some strategies and systematic process,through analyzing the great changes in the living environment,international competition,new technology and the changes of government policies for journalism.Its purpose is to put forward a whole thinking and operating strategy for Chinese journalism.