区域销售设计中的灰色线性规划模型

Grey Linear Programming in the Regional Sales Design

区域销售中心设计及其优化 ,对提高区域销售管理水平、改善区域整体销售效果具有十分重要的意义。区域销售设计的核心任务是确定合适的物流配送中心。在区域销售设计GFOLINE模型的基础上 ,进行模型应用条件的探讨 ,引入线性规划及灰色线性规划方法 ,结合区域销售中心设计实际 ,分别构建了区域销售设计的线性规划模型和灰色线性规划模型 ,并分别讨论了优化模型的目标函数。

The design and optimization of regional sales centers can contribute to the good management of regional sales and the improvement of the efficacy. Its focus is to identify the proper location of physical distribution centers. Based on the GFOLINE Model about the regional sales design,the conditions of the model's application are discussed. By linear programming and grey linear programming model combined with the real practices, two models are established about regional sales, which involves the constraint equations of the optimizing models and some other related practical issues.