摘要
市场营销 ,作为沟通企业与外部环境的一种手段与功能 ,依据环境的发展变化而变化 ,在当今以信息产业为主导的知识经济时代 ,信息化将使传统的营销方式被新型的营销方式所代替 。
Marketing is a function through which enterprises communicate with their external environment and it assumes dynamic response to the change of the enternal environment. In the knowledge based economic times, information acts as the leading industry. Innovative concepts of marketing will represent the future of marketing.
出处
《武汉理工大学学报》
CAS
CSCD
2001年第6期80-83,共4页
Journal of Wuhan University of Technology
关键词
网络营销
关系营销
绿色营销
CS战略
network marketing
relation marketing
green marketing
CS strategy
