摘要
特许经营作为国际上流行的现代商业模式 ,在中国开始为越来越多的企业采用。目前 ,特许者和加盟者对特许经营仍存在认识误区和行动偏差 ,加之我国的相关法律制度尚不完善 ,阻碍了特许经营的健康发展。面对现状及存在的问题 ,在政府层面上 ,应加强特许经营的宣传、引导与规范 ;在企业层面上 ,应在了解特许经营内涵的基础上客观公正地评价特许经营 ,并结合企业自身条件选择适合自己的发展道路。
As a modern business form popular in the world,Franchise chain(FC) has been applied by more and more firms.Both the franchisor and the franchisee have some deviations in recognizing and acting it,in addition to referential laws have not been consummated in our country,which have being hindered the development of FC. As the situation is concerned,government must propagate FC and guide it to standard,and firms must evaluate it impartially and make it suitable developing mode.
出处
《审计与经济研究》
北大核心
2001年第3期60-62,共3页
Journal of Audit & Economics
