把握先进文化的前进方向 捍卫社会主义文化领导权——兼谈大众传媒的社会责任

Hold the advancing direction of advanced culture and defend the socialist cultural leadership —— on the social responsibility of mass'media

世纪之交，社会主义中国在前进中面临诸多严峻的问题。面对多元化、全球化的挑战和西方国家的文化渗透，如何促进我国社会主义事业健康有序地发展，是思想文化界所共同关注的问题。鉴于文化对人以及社会的深刻而持久的影响，文章认为，当前摆在我们面前的一个重要任务，就是要在多种文化并存的环境中，把握先进文化的前进方向，捍卫社会主义文化领导权。而作为社会大众思想文化生活中一种重要的存在力量，大众传媒尤其要增强政治意识，坚持正确的舆论导向，在新的社会价值体系构建过程中，起到引导和促进作用；此外，还要重视因特网上的跨文化传播，积极主动地向世界传播我们社会主义国家的声音，争取国际社会广泛的理解和认同。

At the turn of the century,socialist China faces a great deal of severe problems in advancing.Facing the challenges of pluralisms and the globalizations and the western countries'cultural infiltration,what the cultural circles pay close attention to is how to accelerate socialist cause develop healthy and orderly.In terms of the cultural influence on the society and people the article think that we should hold the advancing direction of advanced culture and defend the cultural leaclership among the environment that many kinds of cultures coexist.The mass'media should strengthen the political consciousness and adhere to correct guilding role of the mass media.However we also must pay attention to the cross-cultural to travel through internet and propagate the voices of socialists seates for the extensive understanding and the approval of international community.