老龄产业农村市场的潜力与开拓

The Potential and Development of Mature Industry in the Rural Market

老龄产业的性质主体属于市场性质 ,这是研究老龄产业农村市场的出发点。老龄产业农村市场的潜力虽然巨大 ,但农村老龄市场的实现还有很多障碍 ,主要是经济能力障碍 ,其次是消费水平障碍、消费观念障碍和消费环境障碍。农村老龄市场的开拓 ,厂家和商家处于主导地位 ,政府处于重要地位。开拓的方略是 :针对需求 ,批次推进 ;启发需求 ,引导消费 ;政府支持 ,扶持发展。

To study the development of mature industry in the rural area, it shold start with recognizing that the mature industry is market oriented. Although it has great potential, mature industry in the rural is still limited by weak economic capacity, low consumption level, backward onsumption ideas and consumption environment. To expand mature industry in the rural area, business firms and manufacturing companies are the main forces, while the government plays an important role.The development strategies include: pushing ahead according to the demands, guiding and raising the consumption, searching supports from the government.