浅析顾客的定义与基本分类

Analysis on the Concept and Basic Classification of Customer

通过对市场营销理论的重要概念——顾客内涵的简要分析 ,给出了新的顾客定义 ,并重点从交换、盈利、业务联系。

After briefly analyzing the essence of Customer,which is an important concept of the marketing theory,the thesis brings forward a new definition of Customer.Meanwhile,it emphatically discusses the basic classification of Customer in terms of exchange,profit,business relation,the bound of an enterprise,etc.