论企业形象的经济价值

The Economic Value of Enterprise's Image

良好的企业形象是一种无形的资产 ,具有重要的经济价值。但并不是任何企业形象都具有经济价值。只有那些优于平均水平的良好企业形象才具有经济价值。企业形象的使用价值 ,是指其所具有的能够满足人们某种需要的属性 ,即所谓有用性 ;企业形象的交换价值 ,是指其所具有的能够与其它商品交换的属性。企业形象具有使用价值 ,也可以进行经济———社会交换 ,因而具有经济价值。

A well-established image is a kind of intangible assets for an enterprise.It is of great economic value.However,only those images above the overage level have economic value.The use value of an enterprise,namely usability,refers to the property which can satisfy people's certain demand.The exchange value refers to the property which can be exchanged with other commodities.The enterprise's image has its economic value,because it has use value and can make exchange between economy and society.