中心城市应发展著名商贸企业的自有品牌

Central City should Develop Largely the Famous Trade Enterprise's Own Brand

通过分析发展自有品牌对商贸企业的积极作用 ,从而揭示出中心城市中的著名商贸企业发展自有品牌是厂商联营的双赢选择。

Through analyzing the postive roles of developing the tarde enterprise's own brand, this paper expounds that the development of the famous trade enterprise's own brand in central city should be the both side winging choice of integrated factory and trade enterprise.