摘要
探讨一种有效的客户关系管理方法，即企业通过建立多管道的方式来管理客户，对客户信息进行集成，有效实施多管道的客户关系管理，提高企业的竞争优势。
An effective way of customer relationship management is discussed in this paper, that is to say, an enterprise sets up multi - channels so as to manage customers, integrate customers' information and fulfil multi - channel customer relationship management effectively.
出处
《物流技术》
2001年第3期22-24,35,共4页
Logistics Technology
关键词
企业管理
客户关系
客户管理
CRM系统
customer
customer relationship management
multi - channel
integration
