摘要
路牌、标志广告是现代户外广告重要的组成部分 ,它与其它户外广告媒介共同构成了一个庞杂的现代社会的信息“场” ,笔者就其传播方式、功能与表现手法等方面作了深入的思考和探讨 ,并就新的时代给予的内涵及特征作了多角度的阐述。
WT5BZ] Road sign and sign advertisenents are main parts of moden outdoor advertisement. Along with outdoor advertisement media, they form a complex modern social information. The anthor has a profound thinking and exploring in its way of transmission functions and way of manifestation. The author also illustrates its connotation and characteristics in modern time. [WT4”HZ][
出处
《兰州商学院学报》
2001年第3期116-118,共3页
Journal of Lanzhou Commercial College
关键词
路牌
标志广告
表现
设计特征
road sign
sign advertisement function
characteristic
manifestation