摘要
１９９９年９月，美国福特公司将在汽车零售、客户服务、零部件供应、营销、车载网络设备等方面全面推进网上战略。然而，福特公司网上直销模式将夺去部分汽车经销商的饭碗，客户订购生产模式也将与传统的大规模批量生产模式发生激烈冲突。在日本，丰田公司１９９６年开发的一个网站居然会大获成功，而且成为今天丰田网络化及多元化发展的前奏。
In September 1999, Ford Motor Company had pushed forward completely the network strategy in automotive product retail, customer service, component and parts supply, sales, on - board network equipment and etc. however, the direct network sales mode shall sieze some means of livelihood from automotive product sellers, the customer order production mode shall conflict severely with the traditional large scale and high volume production mode. In Japan, Toyota Motor Company developed a network station successfully in 1996 and become as a prelude of today' a Toyota network and multielement development.
出处
《汽车工业研究》
2001年第6期29-31,39,共4页
Auto Industry Research
