应对经济全球化的市场营销创新

On Marketing Innovations Coping with Economic Globalization

面对经济全球化的挑战。中国的市场营销必须从战略重点和发展方向上进行更新和调整，树立竞争意识，按国际化要求确立中国企业市场营销的基本发展方向，制定国际营销战略，创建特色营销优势，培养高素质营销人才。

Facing with the economic globalizqation,the strategy and development direction of Chinese Marketing must be renewed and adjusted. We must keep in mind the competition concept, decide the direction of marketing strategy for Chinese enterprises following the international requests, make international marketing policies, establish characterized marketing advantages, and train more marketing salesmen with high quality.