麦克卢汉悖论

Marshall MCLuhan's contrary theories

在现代传播学发展的历史上 ,麦克卢汉无疑是最富特色的理论家。这不仅是因为他的理论引起了广泛的争论 ,更主要的在于他的理论完全打破了我们对于大众传播媒介原有的观念 ,为我们开拓出新的思维空间 ,也许这正是他引起公众关注的原因。当然 ,由于他观念表述上的抽象 ,在理解上产生出极大的难度。本文试图在这方面做出尝试 。

In the history of the development of modern communication media,Marshall MCLuhan is surely the most colorful theoretician.This is not only because he was a controversial figure who attracted much public attention; but also because his theories contributed to completely new views of research in modern mass communication media, thus breaking original thinking models of thought in this field.Of course, the abstract style in which his theories are expressed makes them difficult to understand.How,then,is it possible to get to know and master Marshall MCLuhan's theoretical system? This paper seeks to probe this challenging question.