包装设计与社会责任

Packaging Design & Social Responsibility

包装设计融汇了技术设计与艺术设计的双重因素 ,对促进现代商业流通与美化日常生活起着不可忽视的作用。本文从包装设计与环境保护 ,以及商业道德与赝品防范之间的关系出发 ,着重分析并探讨了包装设计中技术与艺术因素对生产、消费的影响 ,阐释并强调了包装设计对社会生活的参与意识及其所应担负的社会责任。

Packaging design, comprised of both elements of the technique and art, plays a very important role in increasing the circulation of commodities, and embellishing our everyday life. Based expounding the relationships between the packaging design and environment protection, and the business morality and preventing counterfeits, this paper clearly analyses the influences of both elements of the technique and art in the packaging design on the processes of the production and consumption, and hence arguing for the view that packaging design is supposed to be involved positively in the social life and bear the corresponding social responsibility.