摘要
房地产开发项目的市场定位决策是项目投资决策至关重要的一个环节 ,有效的市场定位是决定开发企业获得更大的投资效益和投资风险性较小的前提和基础 .本文结合项目实例 ,提出了层次分析模型在市场定位决策中的基本思路和操作方法 ,这不仅能够对房地产开发商及投资决策者有一定的参考价值 ,而且能够对房地产开发企业投资决策科学化、规范化、专业化起到促进作用 .
Decision for market location is the key link in real estate development project investment and effective market location is the premiss and foundation which euables enterprise to obtain more investment benefet and less investment risk. This paper, connected with real project, has presented the basic ideas and operation method for analyzing hierarchy model used in decision of market location. It's not only useful for the real estate developing businessmen and investing decision makers, but also promotes the rationalization, standardization and specialization in the decision making of investment for real estate enterprise.
出处
《西安建筑科技大学学报（自然科学版）》
CSCD
2001年第1期24-28,共5页
Journal of Xi'an University of Architecture & Technology(Natural Science Edition)
关键词
房地产市场
层次分析模型
项目决策
developing project
market location
the analytic hierarchy model
